Since I was a child I’ve loved planning events. Brainstorming themes and activities, sourcing decorations and unique entertainment, creating lists and schedules and then enjoying the final product when your guests are smiling, laughing and participating in the thoughtfully planned experience. Seriously, I’ve been doing this since I was 10 years old with scrappy budgets and big dreams. So 3.5 years ago I moved to New York to make those dreams a reality and after working for a few agencies and startups, I realized that my dream company really didn’t really exist and that the only way I’d get to design and produce events for companies and people I admire would be to branch out on my own. So that’s what I did, exactly one year ago.
This year has by far been my favorite and also most challenging. Running a company is no piece of cake (although is there plenty of actual cake in my company), but I’m so glad I took the leap. I’ve had the opportunity of conceptualizing beautiful experiences that then I get to make a reality. From conferences to multi-day shopping events to intimate dinner parties, this year has been filled with diverse and incredible experiences.
One of my goals in starting Pop Productions has been to provide customized and intimate event planning services to startups that wouldn’t have the funding to hire a traditional events agency. This means when I work with a company my scope expands beyond hiring a caterer and rentals, but joining the team to do whatever needs to be done. I’ve loved the relationships I’ve formed this year with my clients and value these ties that make the whole planning experience that much more fun. After planning a few events for Airbnb this year, I asked Sanna, the New York Community Associate for a testimonial for my website and what she said is exactly what I strive for: “Event production can be stressful, but Pop Productions makes the entire process enjoyable.” Events are stressful enough, the planner + client relationship should be fun because at the end of the day we're throwing a party!
When people ask what types of events that Pop Productions does it’s really challenging to narrow because I love the openness of my scope at the moment. I can plan any event thrown my way, but what I want to plan and what Pop Productions will focus on, is clients who have an appreciation for the details that make events pop. Each project that Pop Productions has planned this year steers away from the traditional and focuses on handmade and unique details. This is Pop Productions.
It’s been quite a year and here are top five highlights of some of our many 2015 Pop Productions events:
Partnering with friends to host crafternoon events and bring together a community of fellow crafters and brunchers at our first Valentine’s Day Crafternoon in February and Whiskey Waffles & Workshops in December. Planning for more of these gatherings in 2016.
Collaborating with Mary Dove, founder of Lean In NYC, to concept and plan the first Urban Retreat, which brought together 75 women over two days at General Assembly for workshops, talks, treats and connections. This event premiered my s’mores bar, which has popped up at many events since.
Launching The ShopUp in New York at the beautiful 501 Union for two days of shopping, activities and the cutest Brooklyn kids I’ve ever seen. Over 1000 attendees participated and now we’re already in planning mode for 2016 for the first ShopUp in Los Angeles on April 10 &11 and ShopUp NY September 18 & 19.
Organizing my first Airbnb event to bring together the New York Superhost community. A few of my favorite pop touches were handmade name tags to represent the superhost badges displayed on the attendees' online profiles and an ice breaker bingo game.
After months of planning with Kiva and secret service walkthroughs, watching President Bill Clinton take the stage at the iconic IAC Building in front of 700 excited Kiva supporters at the Kiva New York launch.
Wowzers what a year! This was just five highlights but the list goes on and on of people I've met, consulting projects and events I've attended.
Looking into 2016, some of my goals include: growing The ShopUp into new markets, expanding my Pop Productions team and our offerings, developing a content hub for event planning tips & producing a workshop series. Long term I hope for Pop Productions to become much more than an event planning company, but to also be a go-to resource for events and event planning with Pop Curated, a bi-weekly newsletter of the coolest events going on in New York, & the Pop Productions blog featuring regular content with tips for making your own event pop.
Wishing you a delightful end of the year & happy 2016!
Founder, Pop Productions